Experience
• Pushing UI/UX while designing everything else in between at MediaAlpha.
• Worked with Product Managers, Engineers, and other Designers in an agile environment to enhance web experiences
• Applied learnings from data gathered through user research, testing (Optimizely, Google Analytics, etc.), and competitive analysis to create mockups which improved product experiences (Ex: My redesign of the Cookies Agreement on the homepage reduced bounce rate by 22%)
• Further reduced design debt by creating a brand image strategy as well as a Sketch library of product components
• Shared knowledge of current/upcoming design and technology trends during brainstorming sessions to keep Micro Focus' products competitive
• Partnered with project managers, developers, QA members, and testers to determine the most user-friendly and efficient design for products with consideration of the scope of the information architecture, navigation, and features for end-users
• Conducted user research and needfinding in the field to create user personas and usability testing reports to ultimately guide the development of web portals
• Improved iterations of both web and mobile products by conducting usability tests followed by creating functional wireframes and prototypes utilizing Sketch, Axure, and InVision
• Contributed to building the initial design system by discussing the structure as well as creating components in Sketch libraries; also added to existing design patterns
Digital media lab student consultant
University of california, san diego | la Jolla, CA
september 2015 - june 2017
Student consultant for Geisel Library's Digital Media Lab which provides a space for the creation and editing of media projects. Specific capabilities include video editing, image manipulation, sound editing, media-rich website creation, and basic productivity.
• Provide first-level in-person support for lab users
• Provide individual instruction and guidance regarding software and equipment uses, and media project planning for students, faculty, and staff
• Create images, videos, and digital models for use within the lab and Learning Spaces Program
• Keep designated areas clean, organized, and under control
• Assist with special projects, that could include creating or editing online tutorials, writing, designing or editing web content, and developing promotional material
President, webmistress, historian
akdphi Sorority Inc. - UCSD Gamma Chapter | la Jolla, CA
Winter 2014 - winter 2016
Member of the first International Asian-interest sorority filled with strong and successful women. It fosters the making of successful leaders by allowing members to reach their maximum potential and promotes sisterhood, philanthropy, scholastic excellence, and Asian-Awareness.
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As president (2015-2016)
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Oversaw logistics of the sorority and managed a house of 30 women
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Spearheaded and organized sorority events, including a week-long philanthropy event with participation from multiple Greek organizations that raised over $1000 for breast cancer
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Acted as the liaison between aKDPhi National Board, the University, other organizations, and the chapter
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Responsible for being the face of the chapter and its activities
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As Historian and Webmistress (2014-2015)
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Documented sorority activities, flawlessly captured and edited photos for promotional uses and archives
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Kept organization website updated with information using HTML/CSS and file transfer protocols
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Designed promotional graphics to be used for various purposes such as recruitment and fundraising
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Very integrated in social media and familiar with aesthetics to positively present the sorority on all social media platforms
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Tech Instructor: animation, gaming, & App Design
edventure more | cupertino, ca
summer 2015 - summer 2016
Instructed children (K-4th grade) about animation, circuits, and game design and children (5th-8th grade) about app design, circuits, fashion design during summer programs.
• Managed groups throughout the animation, game making, and other building process so that campers produced a film/game/project each week
• Quickly adapted to, utilized, and taught: iStopMotion, iMovie, TinyTap, Scratch, Android SDK, and Unity
• Managed and organized a personal classroom environment
• Worked closely with other staff members to create fun camp games, arts and crafts, songs, skits and special activities/events
• Interacted with campers and parents in a professional and energetic manner
• Refined curriculum and added contributions from personal background with filmmaking (for animation) and scripting (for game design)
Ecommerce design intern
fj de la cruz investments | san jose, ca
june 2014 - september 2014
A valuable learning experience within a start-up setting (for an upcoming clothing brand, 3for12- now known as Devine 79), which included many tasks but were not limited to:
• Utilizing creativity, skills, and various programs and technology to implement pleasing aesthetics not only for products but also the company's different platforms (which entails planning photoshoots and post-processing)
• Taking initiative to create and manage different forms of social media for the company while collaborating with a teammate to increase exposure of the company on the web
• Constantly researching and keeping up to date with latest fashion trends and graphics of top selling websites
@3for12
Exhibitions with pieces displayed
• UCSD Adam Kamil Gallery: "Best of ICAM", SPRING 2017
• UCSD Adam Kamil Gallery: The Double Entendre, FALL 2014
• Mike Honda's Congressional Art Competition, SPRING 2012
• California Art Education Association's Youth Art Month Show, SPRING 2012; Received honorable mention
• Presentation High School Art Exhibition, SPRING 2011-2013